Holzman famously explained, "I gave her the 'K' that I lacked". The usual spelling of the Greek mythological Pleiad Electra was changed. History 1950–1971: Founding and early history Įlektra was formed in 1950, as the Elektra-Stratford Record Corporation, with a singles label called Stratford Records, by Jac Holzman and Paul Rickolt in Holzman's St. In June 2022, Elektra Music Group was merged with 300 Entertainment to create the umbrella label 300 Elektra Entertainment (3EE), though both Elektra and 300 continued to maintain their separate identities as labels. In October 2018, Elektra was detached from the Atlantic Records umbrella and reorganized into Elektra Music Group, once again operating as an independently managed frontline label of Warner Music. After five years of dormancy, the label was revived as an imprint of Atlantic in 2009. In 2004, it was consolidated into WMG's Atlantic Records Group. It played an important role in the development of contemporary folk and rock music between the 1950s and 1970s. Elektra Records (or Elektra Entertainment) is an American record label owned by Warner Music Group, founded in 1950 by Jac Holzman and Paul Rickolt.
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